Tag Archives: Marketing-Chain-of-Being

Interview With Rohit Bhargava, Author of ‘Personality Not Included’

Sunday, March 30th, 2008

Quick Summary: Read my interview with Rohit Bhargava, author of the new marketing book ‘Personality Not Included’.

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I had earlier promised you that I’ll post an interview with Rohit Bhargava, author of the new marketing book ‘Personality Not Included’.

The interview is part of Rohit’s innovative blogger interview program to promote the book –

If you send me five questions that you want to know about the book or personality, I’ll write you a response on Friday that you can publish on your blog. I will link to all the posted interviews on Friday.

On Monday, I’ll be running a competition on my blog to let readers vote on the Best Interview. The winner will get a signed copy of my book and a gift certificate for $100 from Amazon.

Rohit has spent the last two days doing 57 virtual blogger interviews; that’s 285 questions!

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Update: April 1, 2008

I’m in Rohit’s shortlist of twelve best interviews; now I need your help in the voting.

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When Should Marketers Use Social Media?

Sunday, December 16th, 2007

Quick Summary: Read about how marketers should use different social media tools to serve different objectives depending on the level they are at in the Marketing Chain of Being.

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Social media is such an elusive idea that most social media/ marketing/ public relations bloggers are still struggling to answer several basic questions about social media –

- What exactly is social media?
- How is social media related to marketing, advertising, customer service and PR?
- When should marketers use social media?
- How should marketers measure the effectiveness of social media?

In an earlier post on whether customer service is the new marketing, I had identified the role of social media in marketing by saying that social media is only a tool to create engagement, the middle level in the Marketing Chain of Being.

However, when I thought a little more about it, I realized that social media has a (different) role to play at almost every level in the Marketing Chain of Being.

When Should Marketers Use Social Media?

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