October 17th, 2008
Anjali Ramachandran’s Brain Tap Interview Series
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Planner and marketer Anjali Ramachandram is sharing some interesting ideas about marketing and social media, both on her own blog and on PSFK’s Marktd.
Anjali has been doing a series of interesting interviews with marketing thinkers and practitioners like Faris Yakob, Noah Brier and yours truly in the Brain Tap Interview series.
Here’s the transcript of an interview Anjali did with me way back in May —
1. Which is your all-time favorite ad and what do you think makes it work?
I’m not particularly turned on by ads per se. I think the value is not in thinking of an interesting idea that works for 30 seconds. I think that the real value is in thinking of a truly compelling idea that works over the brand’s lifecycle, that becomes an ongoing conversation between the brand and its audience, and becomes the lens through which the brand’s audience interprets culture and life itself. Amul in India and Absolut internationally are two brands that have done it well.
2. What do you think the Next Big Thing in media is going to be?
