Tag Archives: Memes

My Twitter Direct Message Retweet Bug Meme

Thursday, February 21st, 2008

Quick Summary: My Twitter Direct Message Retweet Bug Meme is shaping up into an interesting social media experiment.

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Here’s a quick background and description of my Twitter Direct Message Retweet Bug Meme —

@twilightfairy & @shweta have been having fun with my Twitter direct message retweet bug. (link)

Basically, if you send me a direct message on Twitter, it gets re-tweeted as my own message because of a Twitter bug. (link)

I have requested Twitter to fix it, but they haven’t come around to it yet. Guess they have bigger problems to fix. (link)

While Twitter finds time to fix my direct message retweet bug, let’s have a little fun with it. (link)

If you want your message to be retweeted to my 450+ Twitter followers, send it to me as a direct message. (link)

What fun! To have even more fun with my direct retweet meme, ask your followers to send a direct message to me. ;-) (link)

Here are the conversations that my Twitter Direct Message Retweet Bug Meme has generated so far –

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Social Media Measurement: Communications Marketplace and Share of Credibility

Saturday, November 10th, 2007

Quick Summary: Read about how we have moved from corporate communications to the communications marketplace and, therefore, need to measure share of credibility instead of share of voice.

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I was recently tagged by Connie Bensen on the social media measurement meme started by Geoff Livingston.

I have uploaded my response to the meme in the form of a presentation.

My presentation answers the question of how to measure returns on social media through three key insights –

- We have moved from corporate communications to the communications marketplace.
- Credibility is the currency of the communications marketplace.
- Therefore we need to measure share of credibility instead of share of voice.

The meme has resulted in some excellent posts and I would strongly urge you to spend an evening reading them — Geoff Livingston, Kami Huyse, Connie Bensen (2), Clay Newton, David Jones, Beth Kanter, Valeria Maltoni, Peter Imbres, Kelli Matthews, Bill Sledzik and Greg Cangiolosi.

Instead of tagging five people, I’m sending out an open invite to all my readers this time — do pitch in with your own insights on measuring social media ROI.

Filed in Internet, Marketing, Noteworthy, Trendspotting | Also tagged , , , , , , , | Permalink | Comments (5)

How Do You Feed MediaSnackers?

Tuesday, October 30th, 2007

Snack

Photo by Edtya

If you read marketing blogs, you couldn’t have missed the recent buzz on MediaSnackers.

MediaSnackers are (mostly young) people who snack on media, or consume it in small chunks. The 90 sec video on the MediaSnackers website serves as a good introduction to the idea. While the idea itself is not a new one, the packaging - and the catchphrase - is great, and has been rewarded with a meme dedicated to it.

The “Do you respect MediaSnackers?” meme started by Jeremiah Owyang asks bloggers how they are dealing with the low attention spans of their audiences. The meme has spread wide with the participation of many marketing and PR bloggers.

Here are my three quick thoughts on MediaSnackers:

- First, MediaSnacking is about attitude, not about age.

We snack for various reasons: because we don’t have time for a full meal, because snacks are easier to digest, because we simply like snacking. While MediaSnacking may come more naturally to the young, older people who are starved for time and weighed down with information are as likely to turn to it.

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Filed in Internet, Marketing, Novice Blogger, Trendspotting | Also tagged , , , , , , , , , , , , , , | Permalink | Comments (14)

Most Marketers in India Haven’t Heard of the Subservient Chicken

Sunday, October 28th, 2007

the-long-tail

People like us who understand social media, or pretend to, often spend all our time with other people like us. Which means that we often forget that we are part of a very niche sub-culture and most other people are not like us, and don’t understand the references we often take for granted.

I was reminded of this reality when I was reading chapter 11 of Chris Anderson’s brilliant book ‘The Long Tail‘. To prove the point that snippets of culture that are ubiquitous to us are often obscure to everyone else, Chris lists down 10 famous Internet viral memes and wonders how many people have heard of them. I had heard of 4 out of 10, but could be sure about only 2.

- Ellen Feiss
- The Star Wars Kid (original video)
- Dancing Baby
- Bert is Evil
- Bonzai Kitten
- Tourist Guy
- MC Hawking (website)
- 1337
- Subservient Chicken (website)
- First Post

Do leave a comment and let me know how many you have heard of. I suspect that most of you would have heard of less than 5, and it won’t be the same 5 either.

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Filed in Internet, Marketing | Also tagged , , , , , , , , , , , , , , , , , , , , | Permalink | Comments (2)

Gotta Get Goals

Sunday, April 8th, 2007

It seems that I’m not the only one putting up goals on my blog.

Alex Shalman has started a Gotta Get Goals meme and blogging biggies like Liz Strauss have joined in.

Consider yourself tagged.

Also see - Aaron Potts.

Filed in 30 by 30 | Also tagged , , , , | Permalink | Comments (2)

My Five Favorite Desi Bloggers

Friday, April 6th, 2007

I read about four hundred blogs via feed, including about two hundred desi blogs, and, given that I have a sixty hour work-week, my feed-reader always has way too many unread posts.

I have tagged my feeds into various categories - Friends, Favorite Desi Personal, Favorite Desi Group, Gyan, Other Desi Personal, Other Desi Group, Blogging Tips, Technology, Social Networking and Masala - and always read the posts in the same order.

Sometimes, however, I only have time to read four or five blogs everyday. Here are the blogs I read then, these are my five favorite desi bloggers -

- Within/ Without by Neha Vishwanathan

To me, Neha is the undisputed queen bee of desi blogging. Her poems are some of the best I have seen on desi blogs and her fiction fragments always leave me wanting more. She’s perhaps the only one around who reads more desi blogs than I do, and it shows in her contributions on DesiPundit and GlobalVoices.

- India Uncut by Amit Varma

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Filed in Desi Blogging, Novice Blogger | Also tagged , , , , , , | Permalink | Comments (8)