Quick Summary: I use data from various sources to estimate the social technographics profile for Metro India and compare it to Forrester Research’s social technographics profiles for Metro China.
In my previous post, I had compared the social technographics profiles for USA/ Europe with Japan/ Metro China to kick off my series on why the social web is not flat.
The Forrester Research Social Technographics Ladder classifies consumers into six overlapping levels based on their of participation in social media –
Basically, Creators create the user generated content, Critics and Collectors help disseminate it and Spectators consume it. Joiners are a special species, specific to social networking sites, who play all the other four roles in that context.
I ended the post by wishing that this data was also available for India, or at least Metro India –
However, given the low penetration of internet, even in Metro India, I suspect that the Creators will be in low single digits, Critics/ Collectors in high single digits, and Joiners/ Spectators in low double digits.