March 31st, 2008
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Quick Summary: Check out the second edition of ‘The Best of Indian Business Blogs’, a weekly digest by business bloggers you trust.
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The Idea
The basic idea is simple: we form a network of five to ten influential Indian business bloggers to promote link-worthy posts from other Indian business bloggers in the form of a weekly digest published on our respective blogs.
The People
The present members in our network are (in alphabetical order):-
- Gaurav Mishra, that is, yours truly, is a marketer and a social media enthusiast (Blog, Facebook, LinkedIn and Twitter).
- Gautam Ghosh is an HR professional and a veteran business blogger (Blog, Facebook, LinkedIn and Twitter).
- Kiruba Shankar is India’s original A-list blogger and podcaster and a regular speaker at technology conferences (Blog, Facebook, LinkedIn and Twitter).
- Palin Ningthoujam is a public relations professional and the founder of India PR Blog (Blog, Facebook, LinkedIn and Twitter).
- Rajesh Lalwani is the founder of social media agency Blogworks (Blog, Facebook, LinkedIn and Twitter). Read More
March 31st, 2008 |
Posted in Default
| Tagged with Advergaming, Business Blogs, Community Initiative, Default, FXLabs Studios, Gaming Cafes, Gautam Ghosh, Idea Cellular, Idea Rocks India, India, Indian Business Blogs, ITwoFS, Kamla Bhatt, Karthik Srinivasan, Kiruba-Shankar, Mass Media, Mayank Bidawatka, Microsite, MilliBlog, Mobile-Advergaming, MSN, Palin Ningthoujam, Rajesh-Lalwani, Ranjan Varma, RedBus, Sashi Reddi, Search Engine Marketing, Search-Engine-Optimization, SEM, SEO, Startups, Sudipto Majumdar, The Marketer Who Went Off Consumption, VeerChand-Bothra, Weekly Digest, Zapak |
November 27th, 2007
Quick Summary: Read about a new brand-centric business model for mobile advergaming.
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At yesterday’s Mobile Monday Mumbai session, as I watched Jump Games CEO Salil Bhargava present a case for mobile advergaming, I kept asking myself why it didn’t (yet) make sense for Indian marketers.
Later, as Salil was joined by Anant Rangaswami from Campaign India magazine and Nidhi Taparia from Tata Indicom for a panel discussion moderated by VeerChand Bothra from Netcore Solutions, I actually asked them –
So, why exactly should mobile advergaming become an essential part of my media plan?
As I expected, the discussion quickly turned to how marketers expect too much from digital media.
However, since I think of myself as a digital media evangelist — I want mobile/ online advertising to work — I told myself to not think about all the reasons mobile advergaming won’t work for me and instead think about the set of conditions under which it would work for me. Read More
November 27th, 2007 |
Posted in Default
| Tagged with Anant-Rangaswami, Campaign-India, Cost-Per-Action, CPA, Default, Jump-Games, Mobile, Mobile-Advergaming, Mobile-Mantras, Mobile-Monday-Mumbai, Netcore-Solutions, Nidhi-Taparia, Salil-Bhargava, Tata-Indicom, The-Next-Marketing-Guru, VeerChand-Bothra |
