Tag Archives: Mobile-Mantras

Updated: Why Use Twitter When You Can Make Your Own Microblogging Network With Wordpress Prologue?

Quick Summary: The Wordpress Prologue theme from Automattic may be the first step towards an open-source distributed micro-blogging platform.

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Wordpress creator Automattic has launched a new theme called Prologue which can be used to create private Twitter-like micro-blogging platforms.

Basically, the Prologue theme uses the Wordpress content management system to mimic the Twitter interface. Here are three reasons why I like Prologue –

(+) The “whatcha up to?” post form integrated into the front page is nifty for posting short tweet-sized messages. It would be useful, however, to have a “title” field apart from “post” and “tags”.

(+) The theme is built to be used by multiple authors (see demo blog) and author-wise RSS feeds are useful for linking each author’s posts to their Twitter accounts, via TwitterFeed.

(+) The summary view on the front page, expandable by clicking on authors or tags, is a neat touch. The front page now shows a stream of recent updates instead of one update per user.

A Brand-Centric Business Model for Mobile Advergaming

Quick Summary: Read about a new brand-centric business model for mobile advergaming.

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At yesterday’s Mobile Monday Mumbai session, as I watched Jump Games CEO Salil Bhargava present a case for mobile advergaming, I kept asking myself why it didn’t (yet) make sense for Indian marketers.

Later, as Salil was joined by Anant Rangaswami from Campaign India magazine and Nidhi Taparia from Tata Indicom for a panel discussion moderated by VeerChand Bothra from Netcore Solutions, I actually asked them –

So, why exactly should mobile advergaming become an essential part of my media plan?

As I expected, the discussion quickly turned to how marketers expect too much from digital media.

However, since I think of myself as a digital media evangelist — I want mobile/ online advertising to work — I told myself to not think about all the reasons mobile advergaming won’t work for me and instead think about the set of conditions under which it would work for me.