Many, including my wannabe-tech-evangelist friend Aditya, believe that mobile search is going to be the next big thing.
Read/Write Web has compiled an excellent 85 Piece Mobile Search Toolkit, complete with a download-able Excel spreadsheet.
I totally love these guys!
I met up with my old friend Aditya at Prithvi Cafe yesterday evening. Aditya and I have been friends since our IIM-B days, and I’ll always think of him as one person who didn’t disown me when everybody else had, during a particularly painful period involving (what else?) a bad break-up.
Aditya has become something of a technology evangelist since we last met and spend his time judging business plan contest at IITs and participating in seminars on technology and entrepreneurship.
Over yummy aloo paratha rolls, I had the most stimulating time talking with him about how Google is going to transform traditional advertising with AdWords (my plug) and how mobile search is going to be the cause of Google’s downfall (his plug).
We also ended up talking about why podcasts haven’t taken off in the same way as blogs have and here’s my theory.
Podcasts are to radio what blogs are to newspapers and the only way to answer the “why podcast over blog?” question is to answer the “why radio over newspaper?” and “why blog over newspaper?” questions.