Quick Summary: The social media marketing scene in India is heating up both on the demand and supply side, with digital advertising agencies, PR practitioners, and prominent bloggers offering a range of social media services.
I have been watching the social media marketing scene in India for a while now, and, suddenly, things seem to be heating up in this space. On the demand side, companies/ brands are showing willingness to engage with social media and, on the supply side, many players are offering, or planning to offer, a variety of social media services.
The Indian players offering social media marketing services can broadly be divided into three categories –
- Digital advertising agencies offering social media marketing services with a focus on virals, social network apps, social media campaigns etc.
- Public relations agencies/ practitioners offering social media services with a focus on online reputation monitoring and social media outreach etc.
- Prominent bloggers offering, basically, corporate blogging consulting services and workshops.
Let’s look at the players under each category in some detail.
Location(s): Mumbai, Delhi, Bangalore