March 18th, 2008
Check It Out: I Love Alootechie’s New Magazine-Style Look and Not-Only-News Focus
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Quick Summary: With its new magazine style look and not-only-news focus, Alootechie will strengthen its position as the dominant authority on the Indian digital media industry.
Alootechie, which has established itself as the Indian online industry’s news monitor, has a new look and a new focus.
I have known about the revamp for a few weeks now through conversations with Sidharth, Ravneesh, Saket and Asfaq, so when Ravneesh told me today that the new website was up, I knew what to expect.
Apart from the staple Indian and international digital industry news, the new magazine-style homepage displays a featured news story, an interview of the month, job and event boards and several guest articles. Inside, Alootechie has extended its coverage to include mobile and gaming.
While the present website is still work-in progress (watch out for the newsletter, podcasts and vidcasts), I must congratulate the Alootechie and Webchutney teams for the really cool revamp.
My favorite part of the revamped website are the guest posts, which are basically expert opinion pieces written by industry insiders. While each topic covered in the first set of these guest posts deserves a separate post on this blog, here are my top of the mind thoughts on some of them –
