Saturday, March 1st, 2008
Quick Summary: Yours truly was featured today in Indian daily Hindustan Times’ full page story on Young India Forum panel discussion on the Indian Budget 2008.
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Yesterday, I was part of a Hindustan Times Young India Forum panel discussion on the Indian Budget 2008. The Young India Forum is an initiative by Hindustan Times to “drive change and reach more people more directly”.
Hindustan Times had put together an interesting panel consisting of young film-makers, entrepreneurs, and corporate fast-trackers and I had a great time at the panel discussion –
Finely tailored suits, chic skirts and fancy designations — a perfect picture of corporate India, but without the grey hair. On Friday, young MDs, VPs and filmmakers, representatives of the changing face of corporate India, got together to take part in the Hindustan Times Young India Forum. To discuss, naturally, the Budget presented by Finance Minister P Chidambaram.
As the FM read out the fiscal Budget — his fifth in a row — clad in a pristine white dhoti, these designer-clad corporate honchos chuckled, sighed, laughed and gave their perspective on one of the biggest events of the year in India.
Filed in 30 by 30, Noteworthy, Press
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Also tagged 30 by 30, Budget-2008, Hindustan-Times, HT, India, Mainstream-Media-Mentions, Media, Noteworthy, Young-India-Forum
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Dear DNA,
One of your reporters, Anjali Thomas, repeatedly called me last week for a story on the dark side of blogging in the context of the attacks against Cathy Sierra and Tim O’Reilly’s blogger code of conduct.
I repeatedly told her that the story she was researching was marginal at best and she should instead do a story on how blogging lets people find their voice and become part of a community.
I repeatedly told her that most of the bloggers I know, including myself, have had mostly positive experiences with blogging and I have rarely seen offensive and/ or abusive comments on the blogs I read.
When she insisted that I tell her about some controversial episodes in the desi blogospehere, I asked her to speak to Saket, Gaurav, Sakshi and Rashmi instead and offered to do an interview if she decided to do an objective story on blogging.
After all that, imagine my shock when I saw myself misquoted in this manner in DNA yesterday -
Thursday, March 29th, 2007
Not satisfied with its dominance of the online advertising business, Google now wants to leverage its AdWords technology into TV, radio and print advertising.
No wonder the traditional media companies are wary! 
Thursday, March 29th, 2007
I have been following the heated debate on whether newspapers are dead with much amusement because I haven’t read a newspaper for a few months now. I do all my reading online, via my four hundred feeds, because I like to be able to link to what I have read.
I also don’t watch TV anymore, and prefer to watch my favorite shows on YouTube.
I still read books offline, and watch movies on DVD, but with advances in e-book and streaming technology, I’m not sure how long that will last.
I’m not a techie myself and I’m sure that increasingly more people - especially in the same highly sought-after demographics as mine - are making similar choices.
On one hand, we have marketers who are increasingly more unhappy with the ability of traditional media to target specific segments. On the other hand, we have an increasingly popular, but under-used, medium that thrives on targeting segments of one. Unless newspapers and TV channels learn to deal with this new reality, they will see advertising budgets being re-allocated away from them.