April 22nd, 2007
Social Networking and Niches
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According to Compete, Orkut, which is the default social networking site in India, is only ranked #8 in terms of attention and an even more lowly #22 in terms of number of visitors, amongst all social networking sites.
The question to ask here is: for a precocious teenager in Kolkata, what is more important -
- That MySpace is 300 times bigger than Orkut?
- That a million other social networking sites offer more advanced features than both Orkut and MySpace?
- That all her friends have profiles on Orkut?
The key to building a successful social networking site is to own a niche. MySpace owns the bigger niche (USA), but Orkut owns the niches that will grow faster (Brazil and India). These numbers will look very different in a few years from now.
