I have been following the heated debate on whether newspapers are dead with much amusement because I haven’t read a newspaper for a few months now. I do all my reading online, via my four hundred feeds, because I like to be able to link to what I have read.
I also don’t watch TV anymore, and prefer to watch my favorite shows on YouTube.
I still read books offline, and watch movies on DVD, but with advances in e-book and streaming technology, I’m not sure how long that will last.
I’m not a techie myself and I’m sure that increasingly more people - especially in the same highly sought-after demographics as mine - are making similar choices.
On one hand, we have marketers who are increasingly more unhappy with the ability of traditional media to target specific segments. On the other hand, we have an increasingly popular, but under-used, medium that thrives on targeting segments of one. Unless newspapers and TV channels learn to deal with this new reality, they will see advertising budgets being re-allocated away from them.