October 5th, 2009
How to Build an Open and Collaborative Professional Services Firm?
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After running 20:20 Social for almost four months, I have quickly realized that finding a unique niche for the firm on the continuum from Social Media Marketing to Social Business Strategy, and putting together the team and the intellectual property to support that positioning, is the less important half of what I need to do.
The more important half of what I need to do involves building a world-class professional services firm that is open and collaborative not only in terms of its internal work culture, but also in terms of how it connects with the external social media ecosystem in India and abroad.
Practicing what you preach is easier said than done. The pressures of defining an offering, putting together a team, and building intellectual property, even as you are finding and serving your first set of clients, are real and substantial and it’s tempting to narrow your focus down to the next one month, or three. The good things is that I have resisted that temptation so far.
So, here are some good things that we are already doing –
