December 27th, 2008
What Percentage of Your Website Visitors Are Passersby?
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I had recently used Quantcast data to compare the demographic profiles of Facebook and Twitter users.
Loius Gray uses Quantcast data to compare the contribution of addicts (visit website >30 times in a month), regulars (visit website at least once in a month) and passersby (visit website less than once in a month) to the overall traffic at Twitter, Friendfeed, Facebook, and MySpace –
There’s practically a catch-22 in business when it comes to appeasing your addicts. Lose your most ardent users, and you could find them to be your most vocal detractors, as they feel looked over and spurned. But if you appeal too much to your most addicted users, you could overlook some major gaps in your product that prevent it crossing over to the mainstream. How can you convert those casual passers-by into regular users or even addicts? Therein lies the struggle of growth.
