February 1st, 2007
Ellen Feiss and the Switchers
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I stumbled onto Apple’s ‘Switch‘ ad campaign when I watched the Ellen Feiss commercial at Kiruba’s blog -
The campaign - which first aired in 2002 - featured what the company referred to as ‘real people’ who had ’switched’ from the PC to the Mac.
The commercial featuring Ellen Feiss became an internet phenomenon, partly because of speculation that Feiss was under the influence of illicit drugs during the filming of the commercial, due to her slurred speech and disoriented eyes. She denied these claims and ascribed the ‘drugged’ behaviour to the effect of the Benadryl cough syrup, together with exhaustion.
Feiss’s popularity grew to the point where she was offered appearances on both David Letterman’s and Jay Leno’s late night shows, both of which she turned down. In September 2005, Feiss made her movie acting debut in the French short film ‘Bed and Breakfast’. Ellen recently spoke about the making of the ad, and its effect on her life, in an interview.
Here is the 2002 Joy of Tech cartoon entitled ‘Mona Switcher’ that was based on Ellen -
Here’s the other Ellen Feiss commercial that was never aired -
