October 26th, 2008
Universal McCann: Social Networking for Making New Friends, Blogging for Socializing with Friends
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(Cross-posted on my fellowship blog - How International Values Shape Communications Technologies)
In my earlier post on the recently published Universal McCann study, I had written about how we use different communication channels to stay in touch with our contacts.
Perhaps the most important insight in the Universal McCaan study is that we use the internet for expanding our network of contacts but use the mobile phone to maintain our current network.
Here’s another interesting insight from the Universal McCann report: we use social networks for making new friends and personal blogs for socializing with friends –
In the previous post, we found that Brazilians and the Indians are amongst the most social online whereas the Americans are amongst the least social. The same trend can be seen here.
While differences in culture partly explain this significant difference in online social behavior, self-selection is also part of the explanation. Given the low penetration of the internet in Brazil and India, social media usage in these countries suffers from a serious early adopter bias.
