March 29th, 2007
Google Bundles New Text Link Format in PPA Beta
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As part of its Pay Per Action (PPA) limited beta, Google is also offering a new text link format ad unit that allows publishers to embed link ads within their normal text, therefore blurring the line between content and ads.
What’s more, Google has probably bundled the two entirely unrelated offerings together to play down its potentially controversial entry into the advertorial space. It seems that Google doesn’t mind being a little evil anymore. 
