Quick Summary: Indian public relations firm Good Relations provides me the perfect case study of how not to run a blogger relations program.
There’s a wealth of good advice available on how to run a blogger relations program — see Guy Kawasaki, Michael Arrington, Lee Odden, Emergence Media (PDF), Brian Solis (PDF), Shift Communications (PDF), Rohit Bhargava (PDF) and Vocus (PDF) to start with — so, I’m wondering why would public relations firm Good Relations send me an e-mail like this –
From: PR-Agent-Name (pr-agent-name@gri.co.in)
Date: Mon, Mar 31, 2008 at 1:25 PM
Subject: Entrepreneur-Name unveils his second entrepreneurial venture Startup-Name.com
To: PR-Agent-Name (pr-agent-name@gri.co.in)Greetings:
Please find below press release on Startup-Name.com, a second entrepreneurial venture of Entrepreneur-Name. It will be great if you can review the website and write your personal experience.
Should you be interested in interacting with Entrepreneur-Name, please do not hesitate to contact me.
Thank you
Regards,
PR-Agent-Name
Account Manager
Good Relations (India) Pvt Ltd
I typically receive 2-3 pitches for startups every week, but they are usually from someone in the startup team itself, and very different from the pitch above.