I’m delighted that my friend Chhavi Sachdev — who runs audio content and consulting company Sonologue — has started a new podcast on the state of the radio industry in India –
This week, I’m looking at a few new station launches in India, including India’s first real NGO-run community radio station, Q2 results from the RAB in the US and iWorldspace, as well as a UK study on podcasting and what the numbers mean for radio listenership.
After more than a decade in the US, Chhavi returned to India last year to seed the idea of meaningful talk radio in India. Before she started Sonologue, she was a partner in News Radio India where she produced content for Radio Netherlands and WBUR. Chhavi is very involved in the community radio scene in India and has some fascinating ideas about the state of radio in India.
I have been prodding Chhavi into doing a podcast for a few months now, and I’m delighted that she has taken the plunge at a moment when she is struggling with putting together the rest of the Sonologue website. Chhavi’s podcast is another lesson for me that we need fewer resources than we think we do to do something we really want to do.
