March 10th, 2008
Yours Truly Quoted in Indian Daily Hindustan Times’ Article on Corporate Blogging
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Quick Summary: I was quoted yesterday in Indian daily Hindustan Times’ article on how Indian corporates are embracing blogging and social networking as collaborative tools.
I was quoted yesterday in Indian daily Hindustan Times’ article on how Indian corporates are embracing blogging and social networking as collaborative tools –
Some, like Gaurav Mishra, the Indica brand head, use their personal brand – created over years of blogging – to promote the brand they work for. “My blog benefits because my real-life experience gives credibility to my posts, and my offline avatar benefits because my online presence makes it possible to meet and build an impression on people who wouldn’t have known of me otherwise.” Lately, Mishra has promoted a new ad campaign for his brand on his blog and Facebook account.
A serious concern for employers could be what their employees say publicly on such sites. Says Mishra, “I ensure that my entire web presence is squeaky clean so that even if I put it on my resume, it can hold up to close scrutiny.”
