Tag Archives: Scott-Adams

Thinkers 50: List of Most Influential Living Management Thinkers

Four Indians — C K Prahalad (#1), Ram Charan (#22), Vijay Govindarajan (#23) and Rakesh Khurana (#45) — make it to the Thinkers 50 2007 list (via Times Online via Scott Adams who is at #21). Seth ‘God’ Godin also makes an appearance at #43.

I’m only 28, so I have a few years to make it to a list like that. :-)

The Economics of Free

Quick Summary: Read about the ‘economics of free’ — Free content -> Attention -> Free product -> Lock-in -> Paid bundled services -> $$$.

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The Economics of Free

Two days back, I was up till late at night, twittering about ‘marketers becoming publishers’ and the ‘economics of free’

Content marketing - from ‘marketers buying space from publishers’ to ‘marketers becoming publishers’. (Twitter)

What happens to publishers when marketers become publishers? (Twitter)

Chris Andersen joins the “free is more complicated than you think” debate — http://tinyurl.com/27r66p. (Twitter)

Dilbert creator Scott Adams started the debate with his WSJ column “Giving Stuff Away on the Internet” — http://tinyurl.com/29jt86. (Twitter)

The Long Tail writer Chris Andersen’s next book is called “Free” — http://tinyurl.com/29sd26 — so he may know a thing or two about the topic. (Twitter)

One of the sub-titles he is toying with — “FREE: How companies get rich by charging nothing”. (Twitter)

When marketers become publishers, they give away content for “FREE”. (Twitter)

Because the content is not the end, the content is the means to get attention. (Twitter)

What if Scott Adams Made the Mumbai ‘Save Power’ Campaign?

Scott Adams on his contribution to energy conservation -

Then I remembered I’ve never procreated. That’s a huge energy savings. When you create new humans, they start leaving the lights on, driving, eating, pooping, and doing all sorts of energy-inefficient things. By not creating any new humans, I’m saving a huge amount of energy!

Scott Adams would have made a very different campaign to encourage people to save power in Mumbai -

Save power while you have sex. Use a condom!