Gauravonomics Blog

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Quick Summary: Check out the second edition of ‘The Best of Indian Business Blogs’, a weekly digest by business bloggers you trust.

The Idea

The basic idea is simple: we form a network of five to ten influential Indian business bloggers to promote link-worthy posts from other Indian business bloggers in the form of a weekly digest published on our respective blogs.

The People

The present members in our network are (in alphabetical order):-

- Gaurav Mishra, that is, yours truly, is a marketer and a social media enthusiast (Blog, Facebook, LinkedIn and Twitter).

- Gautam Ghosh is an HR professional and a veteran business blogger (Blog, Facebook, LinkedIn and Twitter).

- Kiruba Shankar is India’s original A-list blogger and podcaster and a regular speaker at technology conferences (Blog, Facebook, LinkedIn and Twitter).

- Palin Ningthoujam is a public relations professional and the founder of India PR Blog (Blog, Facebook, LinkedIn and Twitter).

- Rajesh Lalwani is the founder of social media agency Blogworks (Blog, Facebook, LinkedIn and Twitter).  Read More

Quick Summary: My take on the PR vs marketing debate in social media circles — nobody owns the social media sandbox.

There’s a debate going on in search, marketing and PR blogs on what is Social Media Marketing, how does it relate to Search Marketing and Social Marketing, and who owns it.

On one extreme are the SEO/ SEM experts who primarily focus on the role of social bookmarking, social news and other social networking sites in driving traffic to websites (The Search Marketing Purists) –

Social media is easy to hype because there is a lot of traffic on social media sites. But if you try to do anything with social media traffic to convert it to revenue, you will be hard-pressed — unless you are selling CPM-based advertising. (Aaron Wall)

On the other extreme are the not-for-profit social workers who primarily focus on the role of marketing in influencing social behavior and bringing about social change (The Social Marketing Purists) —

Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society. (Nedra Kline Weinreich)  Read More

Alex Shaman is not only running a Gotta Get Goals meme, he is also running an innovative donate a dollar link-bait –

Link to this post and alexshalman.com from your blog. You must use the line “Alex Shalman at Practical Personal Development (a blog about self help and personal growth) is hosting a Donation Contest in which you press a button and he donates a dollar”, with all links intact and any additional things you would like to say. I choose this specific sentence in order to build search engine rankings, in a plan to have my dollar go a long way.

Alex has a budget of $500, so spread the link love around by linking back to both his and my posts.

The root of all link-baiting evil, of course, is John Chow who has been running a Review My Blog linkbait for a while now.

Also see – An Introduction to LinkBaiting by ProBlogger’s Darren Rowse.

Search Engine Optimization is essential if you want the search engine traffic to flow to your blog. As SEO requires at least a little understanding of coding, most non-techie bloggers – including myself – ignore it and decide to focus on content itself.

I have just started doing some SEO on my blog and feel overwhelmed by the number of SEO must-do lists on the web.

Google Webmaster Central and Darren Rowse’s non-techie introduction to SEO at ProBlogger are the perfect places to begin for newbies looking for SEO tips. You might also consider heading over to SearchGrit for some free customized SEO advice from Mario Alexandrou.

I don’t even know how to implement half the basic SEO-fixes Mario has suggested – including fixing my broken sitemap – and will probably end up calling Ajay or Saket for help.

Best advice ever for novice bloggers – if you don’t know enough about coding, make sure that you have at least two friends who do.

Update 1 – I figured out how to fix my sitemap by myself.