November 7th, 2007
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Quick Summary: Find out if Digital Inspiration’s Facebook Flyer experiment worked.
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Digital Inspiration is now advertising on Facebook. Amit’s Facebook flyer just showed up on my Facebook profile page and for a moment, I thought Amit had created a Facebook Page. However, it turned out the the flyer linked directly to Amit’s website.
It will be great to chat with Amit on what kind of traffic he is getting from the flyers. Amit?
Update: Amit just pointed me to his Facebook Flyer experiment post –
Though the above advertising campaigns on Facebook were run for a very short period, they do indicate that the click through rates for ads appearing on Facebook can be extremely low.
November 7th, 2007 |
Posted in Blogging, Internet, Marketing
| Tagged with Facebook, Facebook-Flyers, Facebook-Pages, Novice Blogger, Online-Ads, Social-Ads, The-Next-Marketing-Guru, Wannabe-Web-Millionaire |
November 1st, 2007
Photo by dejay181
In an earlier post I talked about why marketers should not approach digital media (online/ mobile/ DTH) with the ‘interruption’ marketing paradigm so prevalent in traditional media (TV/ print/ radio/ outdoors): because digital media is very good at engaging with a million customers one at a time, but very bad at reaching a million customers at one time. This is especially true for India, where mass media still hasn’t peaked in terms of either reach or credibility and digital media is still extremely niche and fragmented.
In another earlier post, I talked about how most marketers and agencies in India are still clueless about the basic principles of digital media. I’m sure that most Indian marketers are present on digital media on the basis of the 5% rule: during a campaign, 5% of the budget should be allocated to digital media. As a result, even when marketers flirt with the digital media, their digital media initiatives are almost always ad hoc, mostly ineffective and often quickly abandoned.
In my new ten-post series on how brick and mortar marketers in India should use digital media, I’ll describe ten small, but smart, tricks that you can rely on to fully leverage the potential of digital media -
November 1st, 2007 |
Posted in Internet, Marketing, Noteworthy, Trendspotting
| Tagged with Brick-and-Mortar, Buzz, Community, Context-Sensitive-Ads, CPC, CPI, Digital-Media, DTH, Interruption-Marketing, Mobile, Online, Permission-Levels, Permission-Marketing, Search-Ads, Social-Ads, Social-Networks, Text-Ads, The-Next-Marketing-Guru, Traditional-Media, Trendspotting, Wannabe-Web-Millionaire |
