Tag Archives: social-media-marketing

Yours Truly Quoted in Story on Social Media Marketing in India in the Online Magazine of IAMAI (Internet and Mobile Association of India)

Monday, March 3rd, 2008

Quick Summary: I was quoted today in Thinking Aloud, the online magazine of IAMAI (Internet & Mobile Association of India), in a story on social media marketing in India.

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I have been tracking social media marketing in India for a while now both in my brand manager and blogger avatars.

I was quoted today in Thinking Aloud, the online magazine of IAMAI (Internet & Mobile Association of India), in a story on social media marketing in India.

The article also quotes Raj Kurup, CEO of Creativeland Asia.

Here’s a quick summary of my thoughts on the social media marketing landscape in India –

- Social media marketing is a great tool for marketers to identify and redress customer dissatisfaction issue early, engage customers and citizens into meaningful conversations, and build customer loyalty at a low cost.

- In India, for most mainstream brands, social media is not yet a significant factor as of now. It is more important for reputation-based, service-oriented, consumer-fronted sectors like auto/ telecom/ financial services/ travel and hospitality. However, over time, social media will become important for all types of companies and brands.

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List of Social Media Agencies in India

Monday, February 25th, 2008

Quick Summary: The social media marketing scene in India is heating up both on the demand and supply side, with digital advertising agencies, PR practitioners, and prominent bloggers offering a range of social media services.

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I have been watching the social media marketing scene in India for a while now, and, suddenly, things seem to be heating up in this space. On the demand side, companies/ brands are showing willingness to engage with social media and, on the supply side, many players are offering, or planning to offer, a variety of social media services.

The Indian players offering social media marketing services can broadly be divided into three categories –

- Digital advertising agencies offering social media marketing services with a focus on virals, social network apps, social media campaigns etc.

- Public relations agencies/ practitioners offering social media services with a focus on online reputation monitoring and social media outreach etc.

- Prominent bloggers offering, basically, corporate blogging consulting services and workshops.

Let’s look at the players under each category in some detail.

Digital Advertising Agencies

- Webchutney

Location(s): Mumbai, Delhi, Bangalore

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Nobody Owns the Social Media Sandbox, Especially Not PR

Saturday, February 23rd, 2008

Quick Summary: My take on the PR vs marketing debate in social media circles — nobody owns the social media sandbox.

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There’s a debate going on in search, marketing and PR blogs on what is Social Media Marketing, how does it relate to Search Marketing and Social Marketing, and who owns it.

On one extreme are the SEO/ SEM experts who primarily focus on the role of social bookmarking, social news and other social networking sites in driving traffic to websites (The Search Marketing Purists) –

Social media is easy to hype because there is a lot of traffic on social media sites. But if you try to do anything with social media traffic to convert it to revenue, you will be hard-pressed — unless you are selling CPM-based advertising. (Aaron Wall)

On the other extreme are the not-for-profit social workers who primarily focus on the role of marketing in influencing social behavior and bringing about social change (The Social Marketing Purists) —

Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society. (Nedra Kline Weinreich)

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