Posts Tagged ‘Synovate’

World Map of Flickr Privacy Settings

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(Cross posted on my fellowship blog)

World Map of Flickr Privacy Settings

TechCrunch and ReadWriteWeb have written about a slide shared by Yahoo!’s Principal Research Scientist Elizabeth Churchill on geographical locations where Flickr users are more likely to post their photos with privacy settings (red) or use the default public setting (green). The sample set was 1 million Flickr users who self-reported their locations, in 2005.

Neither Michael Arrington nor Marshall Kirkpatrick share any details of the methodology behind the map, but a quick Google search led me to the presentation from which this slide seems to be taken: ‘Sharing Preferences and Privacy Cultures‘. The presentation itself is based on a paper by Elizabeth Churchill and Shyong K. Lam titled ‘The Social Web: Global Village or Private Cliques?’ The paper is behind a firewall but the presentation gives some more data about the research —

- More than 90% of users younger than 25 post their photos as public. In the 25 to 40 age group, public photo sharing behavior drops, almost in s straight line, to 80% and goes as low as 70% for users in their late 50s and early 60s.

Why Are Brazilians More Concerned About Online Privacy and Security Than Indians?

Here are some highlights from a survey conducted by research firm Synovate amongst 13,000 respondents aged 18-65 in Brazil, Bulgaria, Canada, France, Germany, India, Indonesia, Japan, the Netherlands, Poland, Russia, Serbia, Slovakia, South Africa, Taiwan, the United Arab Emirates (UAE) and the US (via eMarketer) –

- Only 42% of the respondents knew about social networking, even though a higher percentage of younger respondents were aware of social networking.

- Only 26% of the respondents were members of any social network. Some markets (like India) seemed to favor multiple memberships and some seemed to stick to one or two major ones.

- 51% of the respondents expressed concerns about privacy and security issues online. Brazilians (79%) and Americans (69%) were most concerned about such issues while Indians (19%) were the least concerned. Amongst members of social networking sites, only 26% were comfortable giving out personal details. Indians (57%) were amongst those most comfortable sharing personal details while Brazilians (23%) and Americans (30%) were amongst those least comfortable.