September 15th, 2008
BRIC Countries Early Adopters of Cloud Computing? No!
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This riff on how BRIC countries will adopt cloud computing is triggered off by Ben’s post on cloud computing at our official fellowship blog.
JP Morgan analyst Tarry Singh has been speculating (based on search data from Google) that BRIC countries, esp. India, will be early adopters of cloud computing. However, the high interest in cloud computing in India is surely driven by IT vendors and not end users. You can see a similar skew, especially for India, on searches on “social media”, which is again driven by IT vendors instead of end users.
I can imagine IT companies in India being early adopters of cloud computing because of high familiarity and low cost. However, I can’t imagine mainstream businesses or individual users in India (or Brazil/ Russia/ China) adopting cloud computing anytime soon because internet access in these countries is far from ubiquitous. Even the much higher penetration of mobile phones in BRIC countries won’t drive cloud computing because most of these mobile phones still don’t have data access.
So, search volumes apart, cloud computing is still far from the ground realities in BRIC countries.
