Quick Summary: Not only do I love my new Nokia E71 smartphone, I am also writing this post on it.
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I’ll not have access to a PC for almost a fortnight, starting August 1, and I was really worried - no blogging for a fortnight! - until I tried blogging from my new Nokia E71 smartphone.
I’m writing this post on my E71 on a Vodaphone GPRS connection.
It’s not the same as writing on a laptop, of course. The Wordpress administrative interface took a couple of minutes to load, the qwerty keyboard is a little cramped, I can’t cut and copy text and doing fancy formatting is somewhat cumbersome.
However, the page download speed is only a little slower than the speed on the Tata Huawei data card attached to my laptop. My typing speed is already quite nifty after a day of playing around with the E71 and I have made almost no typos in the entire post. The qwerty keyboard, in spite of its tiny size, is easy to get used to. The screen resolution is wide enough, without being a wow! factor, and the navigation is never confusing, even if it is sometimes cumbersome. If I really want to, I can even do some really fancy formatting, with a little effort.
Filed in Mobile, Mobile Blogging
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Also tagged Blogging, E71, Huwayei, Laptop, Mobile Blogging, mobile phone, Nokia, Nokia E71, phone, Reviews, smartphone, Vodafone
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Tuesday, November 27th, 2007
Quick Summary: Read about a new brand-centric business model for mobile advergaming.
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At yesterday’s Mobile Monday Mumbai session, as I watched Jump Games CEO Salil Bhargava present a case for mobile advergaming, I kept asking myself why it didn’t (yet) make sense for Indian marketers.
Later, as Salil was joined by Anant Rangaswami from Campaign India magazine and Nidhi Taparia from Tata Indicom for a panel discussion moderated by VeerChand Bothra from Netcore Solutions, I actually asked them –
So, why exactly should mobile advergaming become an essential part of my media plan?
As I expected, the discussion quickly turned to how marketers expect too much from digital media.
However, since I think of myself as a digital media evangelist — I want mobile/ online advertising to work — I told myself to not think about all the reasons mobile advergaming won’t work for me and instead think about the set of conditions under which it would work for me.
Filed in Gaming, Marketing, Mobile
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Also tagged Anant-Rangaswami, Campaign-India, Cost-Per-Action, CPA, Jump-Games, Mobile, Mobile-Advergaming, Mobile-Mantras, Mobile-Monday-Mumbai, Netcore-Solutions, Nidhi-Taparia, Salil-Bhargava, The-Next-Marketing-Guru, VeerChand-Bothra
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