Tag Archives: Text-Link-Ads

Yahoo and Google Pitched Against Each Other for Online Advertising Dominance

Monday, April 30th, 2007

New York Times has reported that Yahoo is planning to buy Right Media, which owns an online advertising marketplace, for $680 mn -

Google and Yahoo each dominate one segment of the online advertising market. Google is best at selling text ads that appear alongside search results and on other websites. Yahoo, which has lagged Google in search, is a leader in selling graphical ads, mostly on its own sites.

With Google’s acquisition of DoubleClick and Yahoo’s acquisition of Right Media, both Google and Yahoo have moved beyond their traditional strengths and are now pitched squarely against each other in the battle to dominate online advertising.

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Google Bundles New Text Link Format in PPA Beta

Thursday, March 29th, 2007

As part of its Pay Per Action (PPA) limited beta, Google is also offering a new text link format ad unit that allows publishers to embed link ads within their normal text, therefore blurring the line between content and ads.

What’s more, Google has probably bundled the two entirely unrelated offerings together to play down its potentially controversial entry into the advertorial space. It seems that Google doesn’t mind being a little evil anymore. :-)

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