Posts Tagged ‘TV’

March 29th, 2007

Google’s Offline AdWords Agenda

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Not satisfied with its dominance of the online advertising business, Google now wants to leverage its AdWords technology into TV, radio and print advertising.

No wonder the traditional media companies are wary! :-)

March 29th, 2007 | Posted in Internet, Marketing | Tagged with , , , , , , , |

March 29th, 2007

On Why Newspapers are Dead

I have been following the heated debate on whether newspapers are dead with much amusement because I haven’t read a newspaper for a few months now. I do all my reading online, via my four hundred feeds, because I like to be able to link to what I have read.

I also don’t watch TV anymore, and prefer to watch my favorite shows on YouTube.

I still read books offline, and watch movies on DVD, but with advances in e-book and streaming technology, I’m not sure how long that will last.

I’m not a techie myself and I’m sure that increasingly more people - especially in the same highly sought-after demographics as mine - are making similar choices.

On one hand, we have marketers who are increasingly more unhappy with the ability of traditional media to target specific segments. On the other hand, we have an increasingly popular, but under-used, medium that thrives on targeting segments of one. Unless newspapers and TV channels learn to deal with this new reality, they will see advertising budgets being re-allocated away from them.

March 29th, 2007 | Posted in Internet, Marketing | Tagged with , , , , , , , |

September 5th, 2006

Too Good to be True

After a year when less was more, because that’s all there was, I almost have a problem of plenty (here, here and here).

And, almost to remind me of the hold she still has on me, she entered my dreams early in the morning:

We sit together on my parents’ bed -

You, my mother and I -

At their house at Patna

And watch ‘Kabhi Khushi Kabhi Gham’ on TV.

Their white Pomeranian bitch sits in your lap

And licks your hand. Dream four.

Also, apropos of nothing, my blog has been on the Wordpress Most Popular Blogs list for the last few days, and climbing.

I understand, of course, that both these situations are too good to be true, that they are tests of some sort, tests of my sanity, that I’ll open my eyes tomorrow morning and realise that it didn’t really happen.

September 5th, 2006 | Posted in Blogging | Tagged with , , , , , , , , , , |