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Indian CEOs/ CMOs Still Don’t Understand Consumer Engagement in a Networked World

Thursday, March 6th, 2008

Quick Summary: At the Effective Consumer Engagement conference organized in Mumbai by the World Federation of Advertisers, I realized that Indian CEOs/ CMOs still don’t understand consumer engagement in a networked world.

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I had great fun yesterday live-tweeting the Effective Consumer Engagement conference organized in Mumbai by the World Federation of Advertisers (tweet). I must have received 20+ reactions to my WFA conference tweets yesterday (tweet) and we would have had some great conversations if my mobile phone had tabbed browsing: one for typing tweets on Twitter, the other for tracking @gauravonomics replies on Terraminds (tweet). My friends Ashish also live-tweeted the conference, making it probably a first for a mainstream non-tech event in India (tweet).

As WFA has its Executive Committee, AGM, and Board meetings in Mumbai today, more than half the speakers and delegates at the conference were from outside India. This provided me an opportunity to experience first hand if CEOs/ CMOs in India approach consumer engagement differently from their international counterparts. It turned out that they do.

Filed in Events, Internet, Marketing, Mobile, Social Media, Trendspotting | Also tagged Events, Internet, Marketing, Mobile, Social Media, Trendspotting | Permalink | Comments (1)

Updated: Mumbai Twitter Meetp: In Mumbai? On Twitter? Let’s Meet Up!

Thursday, February 28th, 2008

Quick Summary: The second Mumbai Twitter Meetup at Italian restaurant White in Goregaon had a full house with as many as sixteen people turning up.

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In Mumbai? On Twitter? Let’s meet up.

Here are the details of the next Mumbai Twitter Meetup —

Date: Sunday, March 2, 2008
Time: 11:30am - 3:30pm
Location: White, Off Link Road, Near VIBGYOR School, Goregaon, Mumbai, India

Aditya, who owns the Italian restaurant White, has graciously offered to give us 50% discount on food for the meetup.

So, what are you waiting for? If you aren’t already on Twitter, go sign up Twitter, then start following me @Gauravonomics, Aditya at @acmhatre and Mumbai Twitter Meet at @MumbaiTwit.

You can register for the event by registering on the Facebook Mumbai Twitter Meetup Event, sending a message to @MumbaiTwit, or leaving a comment below.

Remember: Each one, tweet one (that is, get an interesting friend to sign-up for Twitter and come to the meetup).

Also See: Details of first Mumbai Twitter Meetup.

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Update: March 2, 2008

Filed in Events, Noteworthy | Also tagged Aditya-Mhatre, Events, Facebook, Indicast, Mumbai, Mumbai-Twitter-Meetup, Noteworthy, Tweetup, Twitter, White | Permalink | Comments (7)

Updated: Mumbai Twitter Meetup & Seven Reasons You Should Sign Up For Twitter Today If You Already Haven’t

Thursday, December 20th, 2007

Quick Summary: In Mumbai? On Twitter? Register for the first Mumbai Twitter Meetup. Not on Twitter? Find seven reasons why you should sign up for Twitter today.

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If You Are in Mumbai & on Twitter, Attend the Mumbai Twitter Meetup

Yesterday, when I tweeted about wanting to do a Mumbai Twitter Meetup —

Blog meets are so passe. I want to do a Mumbai Twitter meet. Anyone interested? (Twitter)

– I received half a dozen responses within seconds.

Within the hour, I had set up a @MumbaiTwit Twitter account, a dozen people had started following it, Aalaap Ghag (@aalaap) and Kapil Bhatia (@kapilb) had posted about the event and Aalaap had set up a Mumbai Twitter Meetup event on Facebook. Phew!

So, if you are in Mumbai and on Twitter, let’s meet up for the first Mumbai Twitter Meetup.

When? 5 pm, Saturday, December 29, 2007.

Where? Flat No A/65, Sea Lord, Cuffe Parade, Mumbai.

If you are planning to attend, here are a few things you should do in the run up to the event –

Filed in Events, Noteworthy, Press | Also tagged Events, Facebook, Mainstream-Media-Mentions, Mumbai-Twitter-Meetup, Noteworthy, Orkut, Social-Networks, Tweetup, Web-2.0 | Permalink | Comments (16)

The Xeta Shootout Contest: Win an Indica V2 Xeta

Tuesday, November 20th, 2007

Quick Summary: Read about The Xeta Shootout Contest, where you can make your own Xeta TV commercial in a video or storyboard format and win an Indica V2 Xeta.

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Winning a car is now as easy as 1-2-3.

Step 1. Visit the Xeta Shootout Contest and watch the Indica V2 Xeta television commercial.

Step 2. Create your own Xeta TVC in the form of a video or a storyboard.

Step 3. Upload your entry on the contest website.

The best entry will win an Indica V2 Xeta.

You can also watch the entries submitted by others and comment on them, participate in a slogan contest on the message board, or tell your friends about the contest.

If you are wondering why I’m promoting The Xeta Shootout Contest on my blog, this is what I do in my Indica Brand Manager avatar, when I’m not blogging about being the next marketing guru.

Filed in Case Study, Desi Web 2.0, Marketing | Also tagged Case Study, Desi Blogging, Desi-Web-2.0, Indica-V2, Miscellaneous, Noteworthy, Personal Development, The-Next-Marketing-Guru, Xeta, Xeta-Shootout-Contest | Permalink | Comments (5)

The Long Tail of Pain

Sunday, November 18th, 2007

The Long Tail doesn’t only define the new economics of culture and commerce; it also defines the new economics of relationships.

My new favorite idea is The Long Tail of Pain - how social media allows us to find pain anytime, anyplace, in any form. (Twitter)

By the way, are we friends on Facebook or Twitter yet?

Filed in Graphs, Noteworthy, Trendspotting | Also tagged Chris-Andersen, Facebook, Flickr, Google-Reader, Life-in-a-Graph, Noteworthy, Social Media, The-Long-Tail, The-Long-Tail-of-Pain, Trendspotting, Twitter, Weblog-Awards | Permalink | Comments (13)

What is Your Following/ Follower Ratio?

Tuesday, November 13th, 2007

Quick Summary: Read about how your following/ followers ratio is a foolproof indicator of your position on the blogging chain of being.

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blogging-chain-of-being-following-follower-ratio

Today, I found myself Twittering about the following/ followers ratio, that is, the ratio between the number of people whose blog you read/ who you follow on Twitter and the number of people who read your blog/ follow you on Twitter. Then, as I compiled my updates into a Twitter thread, I had a Eureka moment — I realized that your following/ followers ratio is a foolproof indicator of your position on the blogging chain of being.

If your Following/ Followers ratio is > 2 or < 1/2, you are listening or talking, but not communicating. (Twitter)

That signal to noise (Following/ Followers) ratio rule holds for Twitter/ Pownce, but it also holds for blogs/ RSS feeds. (Twitter)

When you start communicating via a new medium, your Following/ Followers ratio will be typically > 2. (Twitter)

If you are good at using the medium, over time, you will build a following and the Following/ Followers ratio will fall between 1/2 and 2. (Twitter)

Filed in Graphs, Marketing, Noteworthy, Novice Blogger | Also tagged Blogging-Chain-of-Being, Following/-Follower-Ratio, Life-in-a-Graph, Novice Blogger, The-Next-Marketing-Guru, Twitter | Permalink | Comments (4)

The Economics of Free

Wednesday, November 7th, 2007

Quick Summary: Read about the ‘economics of free’ — Free content -> Attention -> Free product -> Lock-in -> Paid bundled services -> $$$.

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Two days back, I was up till late at night, twittering about ‘marketers becoming publishers’ and the ‘economics of free’ –

Content marketing - from ‘marketers buying space from publishers’ to ‘marketers becoming publishers’. (Twitter)

What happens to publishers when marketers become publishers? (Twitter)

Chris Andersen joins the “free is more complicated than you think” debate — http://tinyurl.com/27r66p. (Twitter)

Dilbert creator Scott Adams started the debate with his WSJ column “Giving Stuff Away on the Internet” — http://tinyurl.com/29jt86. (Twitter)

The Long Tail writer Chris Andersen’s next book is called “Free” — http://tinyurl.com/29sd26 — so he may know a thing or two about the topic. (Twitter)

One of the sub-titles he is toying with — “FREE: How companies get rich by charging nothing”. (Twitter)

When marketers become publishers, they give away content for “FREE”. (Twitter)

Because the content is not the end, the content is the means to get attention. (Twitter)

Filed in Graphs, Marketing, Noteworthy | Also tagged Chris-Andersen, Free, Life-in-a-Graph, Noteworthy, Scott-Adams, The-Next-Marketing-Guru, Thought-Threads, Twitter | Permalink | Comments (2)

Gauravonomics Blog

Tag Archives: Twitter Threads

Updated: Mumbai Twitter Meetp: In Mumbai? On Twitter? Let’s Meet Up!

Updated: Mumbai Twitter Meetup & Seven Reasons You Should Sign Up For Twitter Today If You Already Haven’t

The Xeta Shootout Contest: Win an Indica V2 Xeta

The Long Tail of Pain

What is Your Following/ Follower Ratio?

The Economics of Free

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