Quick Summary: Read my analysis on the real nature of engagement with social media amongst US Internet users.
In a recent post, I had used the Forrester Research Social Technographics Profile Tool to compare the social technographics profiles for USA/ Europe with Japan/ Metro China.
Now, I have come across new data from eMarketer on the US internet users’ social media usage that doesn’t quite fit in with the Forrester Research data.
As per Forrester Research data —
- 19% of US internet users are Creators, who publish blogs, maintain websites, or upload self-created photos, podcasts or videos on social sites.
- 25% of US internet users are Critics, who post ratings and reviews of products and services on user review sites, comment on someone else’s blogs or contribute to online forums or wikis.
- 12% of US internet users are Collectors, who create metadata that’s shared with the entire community, by aggregating RSS feeds in a feed reader, by saving or tagging URLs on a social bookmarking service, or by voting for websites on a social voting site.
