Tagged: Video RSS

  • Gaurav Mishra 3:11 am on May 5, 2009 Permalink | Reply
    Tags: Barton George, , , , , Video,   

    Video: Being a Yahoo! Fellow, Teaching at Georgetown, Social Media Analytics 

    Welcome back to Gauravonomics Blog! Subscribe to my feed now and you'll never miss a single post!

    At the Web 2.0 Expo in San Francisco last month, Lombardi Software’s Barton George did a small video interview with me.

    In the first part, I talk about being a Yahoo! Fellow and teaching a course on social media at Georgetown University.

    Towards the end of the interview, in response to a question on what excites me most about social media, I talk about social media analytics. I believe that social media analytics is almost like a black hole today. Most business, civil society and government organizations don’t know what to track and measure on social media and how to tie it back to their strategic and tactical metrics. Even if they know what to measure, they find it almost impossible to measure it accurately and extract meaning from it. There is a big open space for someone to establish best practices on social media analytics and then execute it well using a combination of machine and human input.

    Thank you, Barton, for doing the interview.

     

    • Vijay Rayapati 3:43 am on May 5, 2009 Permalink | Reply

      I agree that social media analytics has big potential and it’s the best way to measure efforts, refine engagement strategies and track ROI of social media initiatives by brands/corporates/organizations – I feel there are some heated debates among social media elites on should we really measure social media marketing efforts as it is not a typical marketing campaign with short-life span instead a commitment to engage with consumers so the ROI in Social Media is called Impact of Relations(IOR). My personal opinion is that for any media (old or new) we need a benchmark to validate the outcome for efforts and refine strategies in short-term to get better at it – basically to justify to business that social media initiatives are worth pursuing.

      What is your perspective?.

  • Gaurav Mishra 9:13 am on August 22, 2008 Permalink | Reply
    Tags: cellphone, , , , , , , Video   

    Gauravonomics TV Episode 3: Three Reasons Why I Am Passionate About Social Media 

    People often ask me why I am so passionate about social media.

    I became interested in social media because of my need to reconcile the two halves I was split into —

    As an individual, I was tired of being targeted by commercial messages from the brands-media-retail triumvirate. As a marketer, I loved the art and science of marketing, adored brands, and was hardwired into the idea of capitalist free markets driven by consumerism.

    My endeavor to reconcile these two parts… led to my interest in social media, because, at its best, social media allows brands and consumers to connect as equals, even as people (and brands are people too).

    – but that’s not the full story.

    At its best, social media enables us to transform ourselves as individuals, transform marketplaces and transform society.

    Social media gives us the tools to create meaning (via both content and relationships) in ways that was not possible before, allows us to realize our full potential both as creative individuals and social beings.

    Social media also enables brands and consumers to engage as equals, even connect as people (because, as I have said before, brands are people too).

    Finally, social media allows citizens to organize in a bottom-up manner around important issues, organize in a manner that can change society.

    If you are reading my blog, you are probably interested in social media too. So, let me ask you — why are you so passionate a bout social media?

    (Another nudge to my Indian social media consultant friends Rajesh, Dina, Chhavi, Rajiv and Kiruba.)

     

    • Harshil Karia 1:02 pm on August 23, 2008 Permalink | Reply

      Im fascinated by the idea of proliferation of media ‘power’ – going from the hands of the few into the hands of the many. In terms of a media eco – system, social media works beautifully. The added benefit of tools to enhance communication and aptly organise content for purposes beyond what we can imagine is great. With respect to brands – social media actually allows the brand to be a friend and add some value beyond a message that annoys people.

      The downside is too much of junk – a natural human tendency – and from a strictly utilitarian ‘i think about the greater good’ pov – people are re creating too much of stuff that’s already been created without too much value add. Social media is making a lot of us into poor listeners.

      Check out this post – http://theconstantobserver.blogspot.com/2008/07/theres-already-more-than-we-can-read-so.html (my rant [i think] on social media)

    • Gaurav Mishra 8:02 pm on August 24, 2008 Permalink | Reply

      @Harshil: Your post deserves a full post in response, but here are three aspects of social media you have overlooked –

      - Wisdom of crowds: The more people link to/ vote on/ tag/ share a piece of content, the more visible it becomes. So, every click does count.

      - The Value of Mashups: There is as much value in creating connections between existing pieces of content, mashing them up, as in creating totally original content.

      - Personalized News Feeds: Since you can’t read/ watch all the content available in the world, you learn to read/ watch only what is truly relevant to you. As a result, instead of superficial “awareness”, you build deep “knowledge”.

  • Gaurav Mishra 4:54 am on February 7, 2007 Permalink | Reply
    Tags: Ad, Bud-Light, Buud-Light, Carlos-Mencia, , , , Desis, Desis-in-Ads, Super-Bowl, Video, ,   

    The ‘Buud’ Light SuperBowl Commercial 

    Check out this cute Super Bowl Bud Light ad with comedian Carlos Mencia teaching a group of immigrants the regional American accents (via Manish) –

    “Buud Light” indeed!

     

    • fida 12:36 pm on February 7, 2007 Permalink | Reply

      what have u become : A YOU TUBE ADDICT???????????

      and whats with the no replies……it kinda sucks…….

      ah well……keep it tight!

      fida

      puresoul786@yahoo.com

    • gauravonomics 12:51 pm on February 7, 2007 Permalink | Reply

      Hey Fida. I haven’t been replying to comments because I don’t know how to reply to comments about how I’m posting too many videos. I’m thinking about writing a post about it though, so watch out. And thanks for sticking around. :-)

    • fida 2:21 pm on February 8, 2007 Permalink | Reply

      wow!!!!!!!! final-leeeeeeeeeee!!!!!!!!!!!!!!!!

      the man has emerged! with a LAME excuse ….OF COURSE@ hahahahahaa………at least you alive :)

      write the post . . . we are waiting for something substantial!

      fida

      puresoul786@yahoo.com

    • gauravonomics 12:08 pm on February 16, 2007 Permalink | Reply

      @Fida: Coming up… coming up… :-)

  • Gaurav Mishra 6:33 am on February 1, 2007 Permalink | Reply
    Tags: , , Bed-and-Breakfast, De-La-Soul, , DJ-Q-Bert, , Funny, , Kelly-Slater, MAc, Mac-vs-PC, , Switch-Advertisement, Tony-Hawk, Video, Will-Ferrell, Yo-Yo-Ma,   

    Ellen Feiss and the Switchers 

    I stumbled onto Apple’s ‘Switch‘ ad campaign when I watched the Ellen Feiss commercial at Kiruba’s blog -

    The campaign – which first aired in 2002 – featured what the company referred to as ‘real people’ who had ’switched’ from the PC to the Mac.

    The commercial featuring Ellen Feiss became an internet phenomenon, partly because of speculation that Feiss was under the influence of illicit drugs during the filming of the commercial, due to her slurred speech and disoriented eyes. She denied these claims and ascribed the ‘drugged’ behaviour to the effect of the Benadryl cough syrup, together with exhaustion.

    Feiss’s popularity grew to the point where she was offered appearances on both David Letterman’s and Jay Leno’s late night shows, both of which she turned down. In September 2005, Feiss made her movie acting debut in the French short film ‘Bed and Breakfast’. Ellen recently spoke about the making of the ad, and its effect on her life, in an interview.

    Here is the 2002 Joy of Tech cartoon entitled ‘Mona Switcher’ that was based on Ellen –

    ellen-feiss.jpg

    Here’s the other Ellen Feiss commercial that was never aired –

    Certain ads in the ‘Switch’ campaign also featured celebrities, such as Tony Hawk, DJ Q-Bert, Yo-Yo Ma, Kelly Slater, Will Ferrell, and the members of De La Soul.

    And you know what – there’s a desi in tere too!

    When you have a great ad campaign, how can you not have great parodies?

    Hilarious!

     

    • fida 12:49 pm on February 1, 2007 Permalink | Reply

      hah! spoken like a true mac user . . .

      my macbook pro rocks man!!!!!!!!!!!!!!!

      fida

    • max191 11:05 pm on October 3, 2009 Permalink | Reply

      Really great information in your blog. Please write more so that we can get more updates in your blog. Thanks a lot!
      regards
      charcoal grill

c
compose new post
j
next post/next comment
k
previous post/previous comment
r
reply
e
edit
o
show/hide comments
t
go to top
l
go to login
h
show/hide help
esc
cancel