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The State of Radio Podcast from Sonologue

Comments 25 August 2008

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I’m delighted that my friend Chhavi Sachdev — who runs audio content and consulting company Sonologue — has started a new podcast on the state of the radio industry in India

This week, I’m looking at a few new station launches in India, including India’s first real NGO-run community radio station, Q2 results from the RAB in the US and iWorldspace, as well as a UK study on podcasting and what the numbers mean for radio listenership.

After more than a decade in the US, Chhavi returned to India last year to seed the idea of meaningful talk radio in India. Before she started Sonologue, she was a partner in News Radio India where she produced content for Radio Netherlands and WBUR. Chhavi is very involved in the community radio scene in India and has some fascinating ideas about the state of radio in India.


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Gaurav Mishra
I build and nurture online communities as CEO of 2020 Social. In my previous avatars, I have studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! Fellow, and co-founded Vote Report India. You can contact me at gauravonomics@gmail.com or +91-9999856940.

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