Gauravonomics Blog

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Quick Summary: I was quoted yesterday in Indian daily Hindustan Times’ article on how Indian corporates are embracing blogging and social networking as collaborative tools.

I was quoted yesterday in Indian daily Hindustan Times’ article on how Indian corporates are embracing blogging and social networking as collaborative tools –

Some, like Gaurav Mishra, the Indica brand head, use their personal brand – created over years of blogging – to promote the brand they work for. “My blog benefits because my real-life experience gives credibility to my posts, and my offline avatar benefits because my online presence makes it possible to meet and build an impression on people who wouldn’t have known of me otherwise.” Lately, Mishra has promoted a new ad campaign for his brand on his blog and Facebook account.

A serious concern for employers could be what their employees say publicly on such sites. Says Mishra, “I ensure that my entire web presence is squeaky clean so that even if I put it on my resume, it can hold up to close scrutiny.”

Quick Summary: The social media marketing scene in India is heating up both on the demand and supply side, with digital advertising agencies, PR practitioners, and prominent bloggers offering a range of social media services.

I have been watching the social media marketing scene in India for a while now, and, suddenly, things seem to be heating up in this space. On the demand side, companies/ brands are showing willingness to engage with social media and, on the supply side, many players are offering, or planning to offer, a variety of social media services.

The Indian players offering social media marketing services can broadly be divided into three categories –

- Digital advertising agencies offering social media marketing services with a focus on virals, social network apps, social media campaigns etc.

- Public relations agencies/ practitioners offering social media services with a focus on online reputation monitoring and social media outreach etc.

- Prominent bloggers offering, basically, corporate blogging consulting services and workshops.

Let’s look at the players under each category in some detail.

- Webchutney

Location(s): Mumbai, Delhi, Bangalore