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Quick Summary: Get a sneak preview of my chapter for ‘Age of Conversation 2: Why Don’t People Get It?’; it’s called ‘The Case for Social Media Outsourcing’.

I have just submitted my chapter for ‘The Age of Conversation 2: Why Don’t People Get It?’ and it’s called ‘The Case for Social Media Outsourcing’.

The chapter is based on my earlier post about social media outsourcing (also see), and its basic premise is that social media outsourcing will be a significant part of the third wave of Indian outsourcing (worth $50bn by 2012), making it the next big business opportunity for India.

As I had mentioned earlier, ‘The Age of Conversation 2′ will have 275 237 contributors against the 100 for the original ‘Age of Conversation’ and the chapters will be focused on eight sections related to the broad ‘Why Don’t People Get It?’ theme of the book. Here’s a sneak preview of the eight sections to whet your appetite –

# Manifestos — Declarations, up front, on the Age of Conversation. Why don’t people get it? What about companies? Where are things going? What can you help clarify?

Quick Summary: After the runaway success of the original ‘Age of Conversation’, watch out for my next collaborative book — ‘The Age of Conversation 2.0: Why Don’t People Get It?’

After the runaway success of ‘The Age of Conversation’ — it reached #262 in books and #36 in business and investing books on Amazon — it’s time for ‘The Age of Conversation 2.0: Why Don’t People Get It?’

There are three reasons why ‘The Age of Conversation 2.0: Why Don’t People Get It?’ is likely to be even better than the original ‘Age of Conversation’ –

1. It has 275 authors, instead of 100, and the author list is a who’s who of the world’s best marketing and social media thinkers.

2. The theme of the book is a question — ‘Why Don’t People Get It?’ — that social media enthusiasts often ask themselves. With 275 answers to the question, the book is likely to become the reference source for understanding ‘Why Don’t People Get It?’