August 21st, 2008
How Can the Nokia Blogger Review Program Become Even Better?
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Saurabh Garg sent me an e-mail today to share his experience with the Nokia blogger review program.
Saurabh has some interesting thoughts on the why and how of blogger review programs, including why Nokia might want to ship out Euro 500 phones to little read bloggers halfway across the world.
I wrote a how-to guide to blogger review programs sometime back and included Nokia as one of the case studies (see Nokia N Series blogger review program). Although Nokia seems to have changed their PR agency since then (why?), the new Nokia blogger review program is essentially the same as the N Series blogger review program.
While Nokia’s blogger review program is great, it would become even better if the website becomes the hub for all social media conversation about Nokia. For instance, I own a Nokia E71, have written a (positive) review on it, and even started a daily vidcast using it. A little link love from Nokia might encourage me to continue to blog about my Nokia E71.
What do you think? Should blogger review programs be ‘push only’ programs or use a mix of both ‘pull and push’ tactics?
