New York Times has reported that Yahoo is planning to buy Right Media, which owns an online advertising marketplace, for $680 mn -
Google and Yahoo each dominate one segment of the online advertising market. Google is best at selling text ads that appear alongside search results and on other websites. Yahoo, which has lagged Google in search, is a leader in selling graphical ads, mostly on its own sites.
With Google’s acquisition of DoubleClick and Yahoo’s acquisition of Right Media, both Google and Yahoo have moved beyond their traditional strengths and are now pitched squarely against each other in the battle to dominate online advertising.
AOL has launched a new-look India portal and Michael Arrington thinks that it looks like a Yahoo clone.
It doesn’t look all that Yahoo-like to me, but probably Michael has a better eye for such things. What do you think?
Update: Oops! Michael was referring to the new design AOL is beta testing, and it does look a lot like Yahoo.
Wednesday, March 28th, 2007
At the Internet Marketing Monitor War Room, Google is still kicking ass, but Yahoo is fast catching up.
Wednesday, March 28th, 2007
Now that News Corp and NBC Universal have tied up to launch the “YouTube Killer” - an online library of big media video assets that could be licensed by online distributors like Yahoo!, MSN, AOL, and MySpace - Rupert Murdoch may be the only one in the online video market-space who ends up owning both content (via the JV) and distribution (via MySpace) in any material and meaningful way.
Filed in Internet
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Also tagged AOL, Clown-Co, Google, GooTube, GooTube-Killer, MSN, MySpace, NBC-Universal, News-Corp, Rupert-Murdoch, YouTube, YouTube-Killer
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