Tag Archives: YouTube

Have You Watched the New Indica V2 Dicor TVC Yet?

Monday, February 25th, 2008

Quick Summary: Watch the New Indica V2 Dicor TVC on YouTube.

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Have you watched the new Indica V2 Dicor TVC yet?

We broke the campaign over the weekend, and uploaded the TVC on YouTube almost simultaneously.

Now, I’m sharing the TVC on my blog, Twitter and Facebook.

It’s my first TVC in my brand manager avatar, so be generous with your compliments and gentle with your criticisms. In either case, do e-mail me your feedback both on the TVC and the concept of brand managers talking about their brands on social networks.

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How Do You Feed MediaSnackers?

Tuesday, October 30th, 2007

Snack

Photo by Edtya

If you read marketing blogs, you couldn’t have missed the recent buzz on MediaSnackers.

MediaSnackers are (mostly young) people who snack on media, or consume it in small chunks. The 90 sec video on the MediaSnackers website serves as a good introduction to the idea. While the idea itself is not a new one, the packaging - and the catchphrase - is great, and has been rewarded with a meme dedicated to it.

The “Do you respect MediaSnackers?” meme started by Jeremiah Owyang asks bloggers how they are dealing with the low attention spans of their audiences. The meme has spread wide with the participation of many marketing and PR bloggers.

Here are my three quick thoughts on MediaSnackers:

- First, MediaSnacking is about attitude, not about age.

We snack for various reasons: because we don’t have time for a full meal, because snacks are easier to digest, because we simply like snacking. While MediaSnacking may come more naturally to the young, older people who are starved for time and weighed down with information are as likely to turn to it.

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The Ultimate User Generated Content Wet Dream Come True

Sunday, October 28th, 2007

When 18 year old English student Nick Haley created a commercial for the iPhone using video clips taken from Apple’s website set to a song titled “Music Is My Hot Hot Sex” by a Brazilian band CSS, he didn’t know he had struck user generated content gold. Marketing executives at Apple saw the commercial on YouTube and, in the typically Apple ‘Think Different’ way, asked their agency TBWA/Chiat/Day to invite Nick to work with them on a broadcast-ready version of his spot. The commercial is now ready for worldwide release and Nick is a mini-celebrity (New York Times via Epicenter).

Apple and TBWA, of course, are milking the maximum possible PR value of the episode with Lee Clow, chairman and chief creative officer at TBWA Worldwide, making Steve Jobsesque statements like:

People’s relationship with a brand is becoming a dialogue, not a monologue.

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The Tom Sawyer Model for Web 2.0 Content Creation is Not Sustainable

Monday, April 30th, 2007

New York Times wonders if the Tom Sawyer model for Web 2.0 content creation -

Tom Sawyer got it right. Why paint a fence when you can get your friends to do it for you for free? He would have been the perfect new-media mogul. Spending time and money creating content on the Internet is so hopelessly dated, so dotcom, so very, very 1.0. The secret of today’s successful Web 2.0 companies: build a place that attracts people by encouraging them to create the content — thereby drawing even more people in to create even more stuff.

- is sustainable. It isn’t.

Online video site Magnify already shares ad revenues with users, YouTube is planning to, and everybody else is likely to follow. Web 2.0 businesses looking for free user-generated content will soon see users migrating to their competitors who have implemented a revenue sharing model.

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Has Google-YouTube Lost Online Video Market Share?

Saturday, April 28th, 2007

Compete has just released its online video market share data for Mar ‘07 and it seems that Google-YouTube has lost market share from 55% in Feb ‘07 to 46.9% in Mar ‘07.

If the data is correct, this is a significant development.

I have asked Compete for a clarification, so watch out for an update.

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John Battelle in Conversation with Eric Schmidt at Web 2.0 Expo

Sunday, April 22nd, 2007

John Battelle, search guru and writer of Search, in conversation with Eric Schmidt, Google’s CEO, at Web 2.0 Expo (YouTube video).

They talk about why Google Apps is a threat to Microsoft and Apple, why Google’s DoubleClick deal is scary for advertisers, why YouTube is integral to Google’s plans, why net neutrality is essential for web entrepreneurship, how mobile and local search are the future of Google and how Google is committed to user data privacy and portability.

What stayed with me after watching the video, however, was the contrast between John’s in-your-face flamboyance and Eric’s cautious diplomacy.

Also See: John Battelle and Robert Scoble on why Doubleclick went with Google and not Microsoft.

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The Latest from Steve Jobs - the Apple iRack

Saturday, April 7th, 2007

Even though I love my iPod, drool over the iPhone and dream of owning the iReader, I couldn’t but laugh out loud at MAD TV’s wicked sketch on the latest from Steve Jobs - the Apple iRack.

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In Clown Co, Murdoch is the Big Winner

Wednesday, March 28th, 2007
youtubelogo.png

Now that News Corp and NBC Universal have tied up to launch the “YouTube Killer” - an online library of big media video assets that could be licensed by online distributors like Yahoo!, MSN, AOL, and MySpace - Rupert Murdoch may be the only one in the online video market-space who ends up owning both content (via the JV) and distribution (via MySpace) in any material and meaningful way.

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The ‘Buud’ Light SuperBowl Commercial

Wednesday, February 7th, 2007

Check out this cute Super Bowl Bud Light ad with comedian Carlos Mencia teaching a group of immigrants the regional American accents (via Manish) -

“Buud Light” indeed!

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Ellen Feiss and the Switchers

Thursday, February 1st, 2007

I stumbled onto Apple’s ‘Switch‘ ad campaign when I watched the Ellen Feiss commercial at Kiruba’s blog -

The campaign - which first aired in 2002 - featured what the company referred to as ‘real people’ who had ’switched’ from the PC to the Mac.

The commercial featuring Ellen Feiss became an internet phenomenon, partly because of speculation that Feiss was under the influence of illicit drugs during the filming of the commercial, due to her slurred speech and disoriented eyes. She denied these claims and ascribed the ‘drugged’ behaviour to the effect of the Benadryl cough syrup, together with exhaustion.

Feiss’s popularity grew to the point where she was offered appearances on both David Letterman’s and Jay Leno’s late night shows, both of which she turned down. In September 2005, Feiss made her movie acting debut in the French short film ‘Bed and Breakfast’. Ellen recently spoke about the making of the ad, and its effect on her life, in an interview.

Here is the 2002 Joy of Tech cartoon entitled ‘Mona Switcher’ that was based on Ellen -

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Here’s the other Ellen Feiss commercial that was never aired -

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