September 22nd, 2009

Ten Things to Look for in a Social Media Analytics Tool

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The 20:20 Social team is working on a report on social media analytics tools and I will be eagerly looking forward to the reviews.

Here are ten things I look for in a social media analytics tool –

1. Flexibility in keyword setup.
2. Width and depth of crawler, in terms of types of content, languages and geographies.
3. Auto-filtering of spam and duplicate posts.
4. Auto-tagging and auto-clustering based on sentiment and location tags.
5. Ability to manually delete irrelevant posts.
6. Ability to manually change tags.
7. Ability to assign roles, respond, create profiles and track conversation over time.
8. Flexibility in customizing dashboard.
9. Ability to export tagged data as RSS feed or CSV file.
10. Ability to connect with other APIs like CRM tools, Google Analytics and Google AdWords.

What do you look for in a social media analytics tool?

Nathan Gilliat, by the way, has a great report on social media analytics tools.

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September 22nd, 2009 | Posted in Default | Tagged with , , , |

  • Great post Guarav, thanks.
    We are working on building a tool with mobile accessibility focused on connecting remote entrepreneurs. Although, I believe the key challenge is the same whether from mobile, browser or desktop. The greatest challenge is simplifying the user interface, so usability.
    Looking forward to the report.
  • @Heidi Yes, a smartphone-accessible social media analytics tool will be useful, but few clients actually use the dashboard regularly. Most reply on agencies to track, highlight and respond to conversations.
  • Hi Gaurav

    Looking forward to the report. btw will it be in public domain?

    BTW, can you elaborate more on point no. 8 i.e. Flexibility in customizing dashboard.

    ---
    @Sampad
  • @sampad: By "flexibility in customizing dashboard" I meant the ability to turn on or turn off all the dashboard options. Some clients need a lot of detailed graphs, some want very few.
  • robinjabraham
    I would also add being able to add and edit manually collected data. From an India context, especially, most reporting tools aren't able to pick up feeds from some of the really popular Social Media venues.

    Customization of charts and semantic understanding would be brilliant, if added. Guess no tool is able to do that currently
  • @ robinjabraham: Yes, ability to add local feeds is indeed useful in the Indian context.
  • Good list, Gaurav. We had also conceptualized a tool which was a step in that direction - http://www.webprmanager.com/ - the tool is still not actively marketed. I liked what you wrote in the post.
  • @Ashish: I'm beginning to lose count of how many cool things you have built. :-)
  • This is awesome! I've been looking into good quality social media analytics tools. I've heard good things about Radian6. Our own product focuses more on the execution of a social media campaign than the monitoring on it, but it's always good to check out what's the best in the industry :)
  • laurenvargas
    Radian6 is more than just a listening/monitoring tool, but also assists with engagement and how the listening/participation processes are delegated across the enterprise. Let me know if we can answer any questions about our tool or show you how others are using this tool.

    Lauren Vargas
    Community Manager at Radian6
    @VargasL
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