The Economic Times: Telecom Operators Charge 250 Times for mVAS in Africa and Middle East Compared to India(!?!)
Welcome back to Gauravonomics Blog! Subscribe to my feed now and you'll never miss a single post!
The Economic Times (via Appfrica) –
African and Middle Eastern countries are becoming new playground for the Indian mobile value-added services (VAS) industry. With improvement in telecom infrastructure, mobile markets in these countries are growing at a fast pace, inspiring Indian VAS players to explore new markets there. The markets are also attractive because operators are able to charge a mind-boggling 250 times more in these countries than what they charge in India.
Services typically aimed at enriching livelihood and enhancing lifestyles – mBanking, mRemittances, SMS-based information, entertainment-based services and tailor-made initiatives for rural markets -are being offered in the new markets.
I know that mobile access charges are mostly reasonsble in India, but they aren’t low enough for telecom operators to get away with charging 250 times more! Ashish, what do you say?
Related posts: