November 10th, 2007
The Great Chain of Being
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Quick Summary: Read about the marketing and blogging chain of being.
Have I ever told you why Grant McCracken is brilliant — because he often makes me think. Like he did today when he asked –
Could there be a great chain of being in the marketing world?
Of course, Grant, there is a great chain of being, not only in the marketing world, but also in the blogging world.
The Renaissance Chain of Being
The Marketing Chain of Being
The Blogging Chain of Being
By the way, here’s the inside story on why most bloggers blog — blogging allows the world to find out how brilliant we are, individually and collectively.
If you think I’m totally brilliant, do let me know via a comment or an e-mail. 
Yes! you are brilliant! of course!!
Love the self-confidence - it’s great! I particularly like your about page - total brilliance
[Reply]
[…] What is Your Following/ Follower Ratio? Published November 13th, 2007 in Novice Blogger, The Next Marketing Guru, Life in a Graph and Twitter Threads. Tags: Blogging Chain of Being, Following/ Follower Ratio, Life in a Graph, Novice Blogger, The Next Marketing Guru, Twitter, Twitter Threads. Quick Summary: Read about how your following/ followers ratio is a foolproof indicator of your position on the blogging chain of being. […]
[…] I’m a brand manager, not a PR practitioner, and I can’t but feel that the above statement is rather simplistic. Yes, customer service is important. Yes, word of mouth is important, and, by association, public relations is important. Yes, good (or bad) customer service is an important factor in creating favorable (or unfavorable) word of mouth. Yes, social media gives consumers the tools to amplify word of mouth. Yes, yes, yes and yes. But that’s only part of the story. Let me tell you the real story by going back to my post on the Marketing Chain of Being. […]
[…] In an earlier post, I had written that, like the Renaissance Chain of Being, there is also a Marketing Chain of Being. […]