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David Armano on the importance of being an office influential –
Make no mistake, office influentials are self-educating themselves in ways that can be beneficial not only to themselves but to their organizations. Being an active participant in social media means you learn how to custom design web pages and profiles, manage your personal brand, network and communicate with people from all business and backgrounds.
That sounds a lot like yours truly, but I don’t think my Technorati rank will be a factor in deciding my annual bonus anytime soon. 
