April 28th, 2006
THE MUMBAI PRINT WAR IS HOTTER THAN EVER BEFORE
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According to the latest Indian Readership Survey (IRS) 2006 R1 results, TOI has retained its unassailable number 1 position in Mumbai, but DNA and HT have made impressive inroads. The circulations for various newspapers based on six months of fieldwork from July to December 2005 are as following: TOI 1719000 (down from 1745000), Mumbai Mirror 765000, Mid Day 663000 (down from 691000), DNA 402000, HT 285000, Indian Express 140000 (down from 190000).
As the circulation for the new publications hasn’t come at the cost of the old ones, people are exercising their choice and buying multiple newspapers. The question then is: with both the number of newspapers in the house and the number of pages in each newspaper on the rise, are people reading more than ever before?
