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Tamara Palamakumbura at DigiActive has a great interview with Dr. Awab Alvi, one of the organizers of Pakistan’s 2009 Long March on the use od social media tools to organize and report on the protest –

The campaign mixed old and familiar tools such as Twitter and Facebook, with new and customized tools. Twitter was augmented by See ‘n’ Report. Like Twitter, See ‘n’ Report collated emails but also SMS and MMS updates whilst providing a campaigners front page, compromising a geographical view, multimedia feeds, SMS feeds, twitter feeds and beautifully compiled video footage using Flowplayer (a video player for the web).

All of which was collated through CoveritLive to provide live coverage of the event. CoveritLive is a viewer that can be embedded on a blog or website to link a combination of Twitter accounts and hashtags (upto 12 twitter accounts and 6 hashtags), reader comments, multimedia and live blogs (through iPhones, Blackberries etc).

Activity was monitored through Cligs which provides analytical tools on traffic going through a site.

As Tamara says, the breadth and depth of the use of social media in the Long March is truly impressive. Rezwan at Global Voices also has a great post on the Long March.

Related posts:

1. Washington DC Diary: Social Media Tools in the Academic World
2. Social Media Helps Out in Haiti Earthquake Relief Effort and Fundraising
3. International Perspectives on Access to and Use of Social Media Tools
4. Guest Post: Social Media Analysis for the Brave New Film’s Stop Starbucks Campaign
5. Vote Report India in Indipepal Article on the Use of Digital Tools in the Indian Elections