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Quick Summary: Here’s an opportunity for you to get featured in a Best Kept Marketing Secrets e-book along with some of the world’s top marketers, small business experts and bloggers.

Anita Campbell of Small Business Trends asked some of the world’s top marketers, small business experts and bloggers — including Seth Godin, Guy Kawasaki and John Battelle — to share one of their best kept marketing secrets. I’m totally amazed by the range of good advise contained in her compilation of best kept marketing secrets and the 100+ comments.

Now, Anita is planning to compile 100 of the best tips received till the end of February into a downloadable e-book.

If you are a marketer, I strongly suggest that you read Anita’s compilation of tips and then share your own tip in the comments section today itself.

Here are three reasons why you should contribute to the collaborative e-book –

1. Collaborative e-books are a brilliant way of networking and building visibility in your niche. I know many marketing bloggers because we were co-contributors for the Age of Conversation e-book.

2. Collaborative e-books build a shared sense of ownership amongst contributors. As contributors promote the e-book, they are also promoting each other. I must have received 200+ linkbacks in the last year from co-contributors promoting the Age of Conversation e-book.

3. Collaborative e-books increase your authority in a niche. If you are featured in the same e-book as Seth Godin, Guy Kawasaki and John Battelle, some of their superstar status rubs off on you too.

Now that I have given you the perfect elevator pitch for why you should contribute to the “Best Kept Marketing Secrets” e-book, let me share my own best kept marketing secret — learn how to give the perfect elevator pitch.

An elevator pitch is an overview of an idea for a product, service, or project that can be delivered in the time span of an elevator ride (say, thirty seconds or 100-150 words). Knowing how to make the perfect elevator pitch is important because sometimes thirty seconds is all you get with your boss, client or investor.

I use a simple three step template to make my own elevator pitches —

- Step 1 — Describe your idea in one or two sentences. Give both facts as they are and your own opinions.

Anita Campbell… downloadable e-book.

- Step 2 — Specify what exactly you want to be done, by when and by whom.

If you are a marketer… comments section today itself.

- Step 3 — Give three reasons why, including examples to illustrate the benefits.

Here are three reasons why…

Now that you know how to make the perfect elevator pitch, why don’t you make one today?

And, yes, do remember to share your own best kept marketing secret.

Anita has now compiled the best 100 tips from her compilation into an excellent e-book called ‘Best-Kept Marketing Secrets: 100 Experts Dish With Their Marketing Tips’

If you are a marketer, or if you are interested in marketing, I would strongly recommend that you download the e-book today itself.