May 5th, 2009

Video: Being a Yahoo! Fellow, Teaching at Georgetown, Social Media Analytics

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At the Web 2.0 Expo in San Francisco last month, Lombardi Software’s Barton George did a small video interview with me.

In the first part, I talk about being a Yahoo! Fellow and teaching a course on social media at Georgetown University.

Towards the end of the interview, in response to a question on what excites me most about social media, I talk about social media analytics. I believe that social media analytics is almost like a black hole today. Most business, civil society and government organizations don’t know what to track and measure on social media and how to tie it back to their strategic and tactical metrics. Even if they know what to measure, they find it almost impossible to measure it accurately and extract meaning from it. There is a big open space for someone to establish best practices on social media analytics and then execute it well using a combination of machine and human input.

Thank you, Barton, for doing the interview.

If you liked this post, you should check out some other posts like this:

May 5th, 2009 | Posted in Default | Tagged with , , , , , , |

  • http://tinyurl.com/cfasyd - Social Media Analytics
  • I agree that social media analytics has big potential and it's the best way to measure efforts, refine engagement strategies and track ROI of social media initiatives by brands/corporates/organizations - I feel there are some heated debates among social media elites on should we really measure social media marketing efforts as it is not a typical marketing campaign with short-life span instead a commitment to engage with consumers so the ROI in Social Media is called Impact of Relations(IOR). My personal opinion is that for any media (old or new) we need a benchmark to validate the outcome for efforts and refine strategies in short-term to get better at it - basically to justify to business that social media initiatives are worth pursuing.

    What is your perspective?.
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