What Can Entrepreneurs Learn From Activists?

Earlier today, I gave a talk on entrepreneurship at Conquest 2009 at BITS Pilani.

The title of the talk was “What Can Entrepreneurs Learn From Activists?” and here are three lessons I focused on –

1. How to engage people who aren’t going to spend much, or anything at all, at little or no cost?
2. How to build a vibrant community around a social object that is bigger than the brand, campaign or organization?
3. How to tap into the partner and volunteer ecosystem beyond the organization?

I also talked about what ails tech entrepreneurship in India and highlighted some open opportunities in the Indian internet space.

Here is the slide deck from the talk –

Other speakers at the event included Ajit Ranade, Chief Economist, Aditya Birla Group; Mahesh Murthy, Founder, Pinstorm; Raj Gollamudi, Co-founder, Blue Stream Ventures; Prajakt Raut, Founder, Orange Cross; Naren Dubey, Chief Operating Officer, Scan Café; Shashikant Khandelwal, Founding Member, TheFind Inc; Rahul Chandra, Co-founder, Helion Venture Partners; Mukul Singhal, Associate, Canaan Ventures; and Gayatri Rath, Vice President, Corporate Communications GE.

  • Slide 11 is strikingly similar to a startup that me and some colleagues started almost 2 years ago... it had all this and more, and it was on an SMS platform.

    It excites me to see such a description :D
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