Comments on: Why Should Brands Embrace Social Media?

By: Harshil Karia

Harshil Karia — Sat, 24 May 2008 07:29:11 +0000

I think there is a danger of social media strategies by brands becoming “interruptive” as well. There are low barriers to entry in social media marketing so everyone seems to be jumping on to this bandwagon but not everyone necessarily understands these qualitative principles.So in a sense there people who are enagaging in interruptive/ disruptive social media engagements are killing the goose that lays the golden egg. There is no doubt that consumers like to be engaged, and that they would undertake an action if need be; at the same time a really large number of consumers are getting increasingly aware of social media marketing and are doubting the credibility of social media related forums as a whole. Social Media forums are one tiny part of social media but you can see where the trend is headed. Care must be taken to ensure that social media marketing does not become “interruption” - and it does when you have a “home business”

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Tue, 18 Mar 2008 20:21:35 +0000

[…] My top-of-the-mind views: In future, brands will need to embrace social media because social media will be the only cost effective to rea…. […]

By: Work from Home Guru

Work from Home Guru — Tue, 18 Mar 2008 19:11:31 +0000

For me Social Media has proved to be a tremendous benefit to my home business. It allows a cost effective way to reach millions of people, what more could you ask for. I figure that one day it will be the only approach marketers use to target customers, as many of the social media sites continue to grow by leaps and bounds.

By: Gaurav

Gaurav — Mon, 17 Mar 2008 18:40:43 +0000

@Rajesh: I’m setting a really high bar for the tipping point –

- When interrupting people with advertising becomes costlier than engaging with them via social media (in terms of time + money + goodwill).

- When the automatic inclusion of social media in the marketing mix becomes ubiquitous.

- When brand managers are fired for not having a social media strategy.

By: Rajesh

Rajesh — Mon, 17 Mar 2008 18:11:51 +0000

- we are not that far behind the west Gaurav. India as a whole? Never maybe….but urban India? Maybe 2-3 years.

It’s about the tools gaining critical mass and maturity. Some (in fact, many) need to drop out on the way to clean up the clutter before we can see effective usage. Right now, it’s all fragmented (even with the tiny traffic we have, therefore fragmenting it some more).

Cheers.

By: Gaurav

Gaurav — Mon, 17 Mar 2008 09:58:40 +0000

@Gaurav: I think the tipping point is 2 years away internationally and 5 years away in India.

@BB: I think the trend will tip. For instance, I’m already impossible to reach via traditional media. I’m sure there are others like me.

The “economics of free”, by the way, is an altogether different post.

By: Blr Bytes

Blr Bytes — Mon, 17 Mar 2008 04:15:15 +0000

I doubt it will flip the model but there will be greater benefits from interactions with social media.

Particularly fond of the notion of free:
http://sethgodin.typepad.com/seths_blog/2008/02/may-i-have-your.html

By: Gaurav Mishra

Gaurav Mishra — Mon, 17 Mar 2008 01:13:21 +0000

So what`s the tipping point in timeline you are seeing from now ? One year , two year ?

And if i say Technology part in Social networking Industry is at saturation , Will it be wrong ?

If not, How do you see technology helping in Social media marketing ?