March 24th, 2008
Alchemy 2.0: The Art of Making Money by Not Spending Money
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So, if the absence of money or an overdose of ideology are not the reasons I have gone off consumption, what exactly is it?
The reason — friends, readers, fellow marketers — is alchemy, or alchemy 2.0, the art of making money by not spending money.
For centuries, alchemists across the world have toiled in vain to transform lead into gold. I tip my imaginary hat to the audacity of these pseudo-scientists, because what I’m trying to do is something similar, except that it is even more audacious. I’m not trying to convert lead into gold, I’m not even trying to convert nothing into gold, I’m trying to convert less than nothing into gold.
Think about it — it’s the most brilliant idea ever — I plan to make money by writing a book about not spending money. Of course, the trick is that, for this to work, you first need to have more money than you can sanely spend.
But alchemy 2.0 is only part of the reason why I have gone off consumption. I’m a marketer by profession, yes, but as my bio proclaims, I’m also a poet at heart.
