The Marketer Who Went Off Consumption

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Seth Godin offers some old-fashioned advice on how to make your own luck — go off consumption –

1. Delete 120 minutes a day of ’spare time’ from your life. This can include TV, reading the newspaper, commuting, wasting time in social networks and meetings. Up to you.

2. Spend the 120 minutes doing this instead:

- Exercise for thirty minutes.
- Read relevant non-fiction.
- Send three thank you notes.
- Learn new digital techniques.
- Volunteer.
- Blog for five minutes about something you learned.
- Give a speech once a month about something you don’t currently know a lot about.

3. Spend at least one weekend day doing absolutely nothing but being with people you love.

4. Only spend money, for one year, on things you absolutely need to get by. Save the rest, relentlessly.

Almost eighteen months back, I decided to live my life more purposefully, when I made my 30-by-30 list. Since then, I have tried to live my life on the same back-to-the-basics principles that Seth writes about. It hasn’t always been easy, and I haven’t always managed to stay on course, but these simple changes have transformed my life.